Steve Ballmer talks about building new hardware and experiences in letter to shareholders

In his latest letter to shareholders, Steve Ballmer has reiterated the desires of the visitor to become a devices and services company, contradicting what Charlie Kindel, former Windows Phone Full general Managing director, had to say about the hardware dream with the Surface.

With the coming release of Windows viii and the subsequent conclusion for Microsoft to dive in and develop its own tablet, it'due south becoming clearer where this is taking them. A company that makes and delivers the entire stack. From cloud services to the device in your manus, this appears to be their vision.

Of course, Microsoft is no stranger to producing hardware just unlike mp3 players, consoles and peripherals they haven't ventured this far into calculating devices before. The Surface tablet represents a radical difference for Microsoft and some clues to the gravity of this can be ascertained in the post-obit quote:

"To best sympathize what we are about to deliver and what nosotros're building toward, it'due south important to recognize a key shift underway in our business and the areas of applied science that we believe will drive the greatest opportunity in the futurity."

That'due south a bold statement, the most important role being the fundamental shift in what technologies that will drive the biggest opportunity. Aside from their conventional business of Windows and Part, Microsoft are fully engaged in the deject and building some amazing consumer experiences in that location simply the other management they are moving closer to is to devices. During his statement, he refers to Devices and Services no fewer than seven times, staying firmly on message throughout.

Whilst this letter makes sure to mention the close relationship with partners, there exists a heavy tendency for how they will exist doing things going forward. The emphasis on making their own hardware to complement their services is pretty clear (following quotes from Ballmer).

"At that place will be times when we build specific devices for specific purposes, as nosotros take called to do with Xbox and the recently announced Microsoft Surface. In all our work with partners and on our own devices, we will focus relentlessly on delivering delightful, seamless experiences across hardware, software and services. "

It is clear how proud Microsoft is of their Surface concept and how well that volition highlight the coming Windows eight. In describing the coming Windows 8 devices, could Steven be describing anything other than their own tablet? If he is, he's certainly not referring to anything other than the WinRT devices they have worked closely with central OEMs to produce.

"Windows 8 will come to marketplace Oct. 26, 2022, with beautiful hardware that will light up with our consumer deject services. Windows viii unites the low-cal, thin and fun aspects of a tablet with the power of a PC."

Non going information technology alone just yet..

Information technology's easy to meet why Microsoft wants to shift its focus to hardware and software, they have struggled for years to get OEMs to stop putting 'crapware' on their machines. They have stores now, albeit in the United states of america at present but that will, in itself drive them to produce stock to market and promote within the four walls. They have Xbox devices and the coming tablet but there is one device missing, a telephone. We take heard firmly that MS are developing a device, it'southward a rumor as old every bit the hills, if they only plan on selling such a device in their ain stores then that lonely makes some sense. It'south simply in its own store, with its own product that Microsoft can offering its clients that true end to terminate service.

Their key goals of interest here:

• Developing new course factors that have increasingly natural means to use them including touch, gestures and speech communication.
• Firmly establishing i platform, Windows, across the PC, tablet, phone, server and deject to bulldoze a thriving ecosystem of developers, unify the cross-device user experience, and increase agility when bringing new advancements to market.
• Making applied science more intuitive and able to deed on our behalf instead of at our control with automobile learning.

Microsoft is in the midst of some radical transformation, devices and consumer focus will likely lead the charge by shaping the coming offerings from the software giant. Adjacent year will likely encounter a new Xbox and with information technology a stronger button for that living room, not just games but as a general purpose content device. Microsoft accept great partners producing Windows Phone but can a company that tags itself "devices and services" non offer the full range of devices to show of their software and service?

Do yous think Microsoft has what it takes to deliver on becoming a devices and services company? Would you similar to see Apple fashion shops going global? Should they make a Windows Phone?

Source: Microsoft

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Source: https://www.windowscentral.com/steve-ballmer-talks-about-building-new-hardware-and-experiences-letter-shareholders

Posted by: morelandmand1981.blogspot.com

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